Final is a plaster on the gaping wound that is U.S. credit card security

Credit card fraud is an embarrassingly big problem for the banking industry, with an increasing number of companies launching products to patch the problems. The most recent example is Final, which today announced it is shipping its first consumer credit product with a radically new approach: disposable credit card numbers and card numbers locked to a single merchant.

That’s lovely — and good luck to the Final team — but in doing so, it serves predominantly as an example of a company fixing a serious problem from the wrong side of the fence.

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