Twitter targets smaller businesses with launch of Dashboard

Twitter — hot on the heels of the launch of its app for influencers, Twitter Engage — has today released yet another standalone application: Twitter Dashboard. The new service, available on both web and mobile, is aimed at businesses that want to use Twitter to connect with their customers. The app offers a suite of tools, including customized feeds of tweets, tools for scheduling posts, access to tips on what to tweet, analytics and more.

Similar to Twitter Engage, the idea with Dashboard is effectively to serve as a more personalized, custom destination and app for a specific group of Twitter users — this time, small to medium-sized businesses. While larger corporations will likely continue to use their sophisticated tools from Twitter’s partners, the idea with Dashboard is to provide a more basic suite of business-friendly tools to a broader audience.

One of the key features Dashboard includes is the ability to monitor Twitter for posts about a business that go beyond those where people have tweeted directly to the business’s @username. Dashboard users can set up a custom feed that instead monitors for hashtags and keywords, like your business name or product names, for example. That way, businesses can view and respond to customers who are talking about them or asking questions, along with those who have actually mentioned the business’s Twitter handle, all in one feed

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