Hugo Boss has revealed the latest campaign for its “The Boss Scent” fragrance, where the art of charm turns into the prevailing point of convergence. Inside prestigious model Anna Ewers and British performing craftsman Theo James wander into part as a couple got in a staggering depiction of interest.
With its provocative setting, warm brilliant molded lighting and the advance and persona of its two stars, the new “The Boss Scent” fight sees Anna Ewers and Theo James play a session of basic seduction.This enticing story, increased by arousing notes of “The Boss Scent for Her”, and what’s more the print business, BOSS moreover dispatched a film for the smell. Composed by Darren Aronofsky, the forty-five second catch relates a charming story set to The Weeknd’s ‘High for This’.
Behind the camera
“The Boss Scent” is charged as a Seductive Fragrance , bringing the select new note of Maninka common item to the universe of perfume.Designed by Jason Wu, the flacon for the new “Boss The Scent for Her” from HUGO BOSS gets the juxtaposition of male and female parts. Smooth, refined lines of the flacon that stream upwards and end up at ground zero in an important sleeve catch animated pearl at the top – a polite turn on the renowned BOSS sleeve latch – while separating tones of champagne rose juice welcome a closer look.The fragrance diagram breathes life into the symbolism of the prominent BOSS sleeve catch – and the likelihood that, with a spot of the lock, the universes of male and female, style and aroma, can meet into one.