Beverage manufacturers strongly rely on marking and coding solutions for quality control like brand accentuation and product traceability. Codes are either printed from an industrial ink printer or laser marked, depending on the type of packaging and regulations for the product. Marking and coding aren’t only placed on the labels and the bottles or cans of beverages. Coding and marking methods are used on pallets before shipping and delivery and on the containers, housing single bottles and cans.
The most prevalent type of marking technologies in the beverage industry include continuous inkjet printing (CIJ), drop-on-demand (DoD), and thermal inkjet printing (TIJ). These beverage producers must meet the mainstream requirements, while improving brand awareness via their marking and coding solutions. The following will discuss why this is all necessary.
Brand Affiliation Vs Traceability
First of all, traceability is driven in part by legislation, but primarily by the key stakeholders like retailers, resellers, and consumers.
Consumers demand to feel confident about the freshness and quality of their beverages and retailers desire to ensure customers are satisfied and confident. In order to do that, they must have a way to remove defective batches from the shelves as soon as possible in case something happens. Traceability codes help to identify and isolate any defective batches so they can protect consumers.
Brand engagement is why you see QR codes, 3D datamatrix, and other live data on beverage containers. Companies use this technology for promotions, logos, and online engagement with their website and social media channels. It’s also another way to drive relationships with their customers.
High-Tech & Yellow Ink
CIJ inkjet printing has improved over the last few years, making the marking and coding process even faster, easier, and more efficient for manufacturers. Since CIJ is the least expensive method of marking and coding, they can help pass the savings onto consumers. While some laser marking is mandatory in the beverage industry, wherever they can use CIJ, they normally do. High-tech coding and marking ink and printing are key elements for ensuring traceability and engagement for beverages in cans, glass bottles, plastic bottles, and even kegs.
Yellow industrial ink is commonly used on dark bottles and containers, while white ink is often used on clear containers for marking in the beverage industry. Why? Yellow is more readable on the darker backgrounds of darker glass bottles like you see for beer and wine, making it the better option since one of the regulations is that marking and coding be readable. White ink is more readable on the clear bottles, which is why it’s used on most clear beverage containers.
Software and programming marking and coding for the beverage industry is also a key component that ensures reliable traceability and engagement with consumers. Updates and upgrades are constantly being developed to improve how beverage containers are marked and coded via CIJ, TIJ, or DoD printing.
If you’re a manufacturer of beverages, you must stay abreast of the changes, updates, and upgrades for printing and software in the marking and coding arena. It’s also important to make sure you know about the new ink technologies that will improve your compliance, traceability, and consumer engagement.
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