What most people haven’t realized yet is that Amazon marketplace can be a remarkable ecommerce business for you as an online seller if you tend to get it right. But there are already those who sell on Amazon, so it becomes very challenging for the new sellers. And the only way to keep up with the competition is by increasing your Amazon sales. How do you achieve that? Well, to help you increase your Amazon sales, we have compiled a list of 6 tips that will add to your success as the Amazon seller and increase Amazon sales.
1. Get feedback and reviews
Gaining product feedback and customer reviews are two of the most important things you need to consider to increase your sales and also gain customer trust. You will find that around 10 percent of the Amazon buyers leave feedback after making their purchase. So, how do you remedy this? Well, you can use the solution like the Feedback Five to increase the feedback volume and also help you eradicate those negative and neutral comments.
2. Improve your SEO
Keyword research is one of the most important factors to gaining more traffic for your product listing. Just like the seller rating and price, Amazon looks at the keywords contained in your products’ title to rank the listings. With the product title, you have the character limit of 500 characters – you should include as many as keywords as possible to make sure your products are visible. To find relevant keywords for the products, you can see what keywords terms your competitors’ products rank for all whereas tracking the position of your listing.
Additionally, you can use Amazon Keyword Tool – uses the Amazon’s auto-complete service to find the popular long-tail keywords where they’re awarded the score ranging from 1 to 10.
3. Make sure your shipments are on time
If you want to keep your clients happy, ensure your shipments are delivered on time. When you customers are unhappy, expect poor seller reviews and reduced likelihood of your clients purchasing something from you ever again. If you’re not careful, negative feedback can lead to your account being suspended; this will result in zero sales. To avoid this, you should try out the FBA – Amazon takes care of the shipping and customer service, and the clients will always receive free two-day shipping.
4. Win the Buy Box
The coveted Amazon Buy Box is a box on the right side of a product detail page where buyers can click to add the items to their shopping cart. Amazon states that, along with the availability, fulfillment and customer experience, winning the Buy Box is also important. To appear on the Buy Box, you need to meet certain criteria and Amazon will choose you from the pool of sellers who provide the same product.
5. Advertise on Amazon
Advertising your product on Amazon is an excellent way to be seen and also increase the Amazon sales. If you’re just starting or looking for your item in front of as many eyeballs as possible, you should try Amazon Sponsored Products. This allows your item to be displayed below the search results, in the right-hand column or on the detail pages. The best part is that Amazon gives you a free credit to the first time you use the Sponsored Products.
6. Automate your listings
Not only does spending your time endlessly listing item is time-consuming, but also waste of time which you could be better spending on customer management, order management, marketing, and other key business strategies. You can use the inventory management solution for automatic reordering while the Amazon listing tool can help with listing the products in bulk.